Hilton Utilita Bowl
Drawing thousands of cricket fans each year, Utilita Bowl is an iconic sporting and leisure destination, and one of the most exciting venues in the country. But nestled within its grounds is a hidden gem that deserves a spotlight of its own, the Hilton Utilita Bowl.
With stunning views of the cricket ground, BEEFY’S Bar and Restaurant serving the best of British cuisine, and an 18-hole golf course, the Hilton is a destination in itself. But if you’re looking to truly unwind, look no further than their eforea spa.
Whether you’re after a full day of treatments or simply want to soak in the hydrotherapy pool, cool off in the ice fountain or sink into a heated stone lounger, eforea has something for everyone. Award-winning and beautifully designed, it has built a reputation as one of the south coast’s finest spa experiences.
We caught up with Spa Manager Bethany Raj to find out how Giftpro fits into their day-to-day and supports the spa’s continued success.
A partnership built from the start
eforea has been working with Giftpro since the very beginning. From the moment the spa opened its doors in 2015, gift vouchers have been embedded into their operations. Over the years, they’ve become a key revenue stream. From monetary value and facilities access to full spa days, treatments and seasonal packages, almost everything they offer is available as a gift voucher.
From day one, it was business as usual. No lengthy onboarding, no teething issues, just a system that worked.
“Giftpro has been a great system for us. The process is straightforward – for our guests, it’s easy, for our team, it’s easy. Guests like the comfort of knowing it’s prepaid, and a lot of our business comes through that.”
A system the whole team can rely on
Giftpro’s simplicity plays a major role in keeping everything running smoothly. The team at eforea love how easy it is to create, manage, and redeem vouchers, meaning there’s no bottleneck at busy periods. Even during the Black Friday and Christmas rush when demand for physical vouchers spikes.
And with Giftpro’s admin area, reporting couldn’t be easier. From tracking sales to pre-empting trends, the team always has the insights they need.
“Updating and managing everything on the back end is super easy. I can pull a report in two minutes and send it straight to finance. The support is brilliant too – we’re not having to call and wait for ages.”
The results
Over a decade in, the numbers speak for themselves. eforea has generated over seven figures in revenue (and counting) through Giftpro. The team use the platform’s reporting tools to stay ahead of trends, plan seasonal offers with confidence and keep a close eye on what’s working.
“To any business considering Giftpro, I’d say absolutely go for it. It’s a valuable part of our business and we’re very satisfied.”
It’s a setup that simply works, and a partnership that shows no signs of changing.
