Black Friday and the Christmas season are the next big sales events on the calendar. During November and December, shoppers are searching for special offers – and they’re eager to spend their hard-earned cash. Last year, consumers spent more than £3.6 billion online during the Black Friday weekend, and the average spend on Christmas in the UK is just over £1,000 per person.
At Giftpro, we say it’s the most wonderful time of the year to sell more gift vouchers! Shoppers are ready to loosen their purse strings, and they’re looking for effortless ways to grab great deals or tick gift shopping off their list – and that’s exactly what you can give them with gift vouchers sold through your online shop. They can avoid crowded stores and long queues – and you can secure more sales with little effort on your side too.
That said, selling more vouchers over Black Friday and Christmas isn’t a walk in the park. You’re up against plenty of hospitality businesses and retailers offering big savings. And while spending is historically high during the golden quarter, rising costs and unemployment concerns threaten to slow spending down this year.
To get ahead of competitors and drive voucher sales, you need to pull out all the stops. But don’t worry – Giftpro is here to help. Discover how to make the most of Black Friday and Christmas and sell more gift vouchers.
Create irresistible offers
Black Friday shoppers – and many Christmas gift shoppers too – are on the hunt for bargains. To sell more gift vouchers, craft compelling offers that show customers they’re getting more for their money. Offer limited-time discounts, ‘buy one, get one free’ promotions (customers can gift a voucher while keeping one for themselves), or bundled experiences that feel like a luxury upgrade at a fraction of the price. Add urgency with ‘last chance’ messaging and highlight the savings so buyers feel they’ve uncovered something special.
Make them easy to buy
Shopping during Black Friday and the festive rush can be stressful. Customers are under pressure to find the best deals and get the perfect gift for each person on their list. Making gift vouchers for your hotel easy to buy can help you attract customers looking to avoid queues and make gift shopping effortless. Use your online store to sell digital vouchers sent instantly by email, or physical vouchers professionally printed by a fulfilment service provider.
Promote across all channels
Shoppers are browsing emails, scrolling through social media feeds, and searching the web in search of special offers – so meet them where they are. Share your voucher offers across email campaigns, Instagram, Facebook and Google Ads to capture attention. Don’t forget in-person touchpoints too – promote them at your hotel reception, in guest rooms, on tables, and on printed materials. The more visible your vouchers are across different channels, the more likely they’ll be top of mind when customers are ready to buy.
Target the right people
Not every shopper is looking for the same thing, so tailoring your gift voucher promotions to the right audience is key. Use your customer data to segment groups – from loyal guests who already love your hotel to locals searching for unique experiences and last-minute buyers who value convenience. Run targeted social media ads, send personalised email offers, and highlight voucher ideas that speak directly to each group’s needs. By showing the right message to the right people, you’ll maximise your chances of turning interest into sales.
Want more tips?
We’ve put together a checklist with more tips like these to help you sell gift vouchers year-round – not just on Black Friday or at Christmas, but for birthdays, anniversaries, and occasions like Valentine’s Day and Mother’s Day too. Visit our website to check it out.
