Black Friday isn’t just a retail event anymore. It’s become one of the biggest gifting moments of the year, and shoppers are primed to spend. They’re hunting for deals, they’re ready to buy, and gift vouchers are an easy way to lock in a saving now for a gift they’ll give later.
That makes Black Friday a real opportunity for your business, if you’re set up to make the most of it. That’s where Giftpro comes in. With features built to help you capture Black Friday demand head-on, you can turn a weekend of shopping into longer-term revenue, using the tools you already have access to.
Here’s how:
Turn one sale into two with bonus vouchers
Black Friday shoppers love a deal, but the real win for your business is what happens after the sale.
Giftpro’s bonus voucher feature lets you reward customers for spending more, without discounting your original sale. A customer buys £100 of gift vouchers to give as a present, and you add a £25 bonus voucher on top for them to keep. That bonus can come with its own rules: redeemable only in a quieter period like January to March, valid for a shorter window, or excluded on your busiest dates.
That means you still get full price upfront, while building in a reason for that customer to come back and spend again when you need it most. And with guests typically spending above the value of their voucher when they visit, that’s another opportunity for upsells and extra revenue.
Create urgency with limited quantity offers
With so many Black Friday offers available, shoppers have no shortage of options and can easily get overwhelmed by choice. A well-timed limited quantity offer gives them a reason to choose you, and buy instantly instead of putting it off.
With Giftpro, you can set a promo code to only work a fixed number of times. For example, £20 off a £100 gift voucher, but only for the first 50 purchases. Once that’s set up, all you need to do is make the limit clear in your marketing: on your website, in your emails, across socials. The scarcity does the work of pushing shoppers from “maybe later” to “buying now.”
It’s simple to set up, and exactly the kind of nudge that gets shoppers to act instead of keep scrolling.
Make it easier to say yes with free delivery
For shoppers buying physical vouchers as gifts, delivery cost can be the thing that stops them at the checkout. Removing that friction over Black Friday is a small change that can make a real difference to conversion.
Giftpro lets you set your own postal delivery terms for physical vouchers, so you’re in control of what customers pay to get a voucher posted. A Black Friday offer like free UK delivery on orders over £50 gives shoppers one less reason to hesitate, right when they’re deciding between you and a dozen other tabs open on their screen.
Sell more vouchers this Black Friday
Used together, bonus vouchers, limited quantity offers, and free delivery form a Black Friday offer that gets shoppers to act now, spend a little more, and come back later. That means more vouchers sold, and more revenue banked for the months ahead.
With Giftpro, you already have what you need to make Black Friday your biggest gifting moment yet. If you’d like help setting up bonus vouchers, limited quantity promo codes, or free delivery ahead of Black Friday, speak to your account manager or get in touch.
