Want to help your customers swap the stress of a busy shopping centre for a few quick clicks and a selfie on the sofa? Read on, we’ve got the solution…
When your customers have a lot of friends and family to buy gifts for, the lead up to Christmas can very quickly shift from enjoyable and exciting, to nerve-wracking and stressful. Not only are there financial pressures involved, but they also have to consider what to buy for everyone, and ensure it’s something they will appreciate.
The biggest problem shoppers often face is finding a gift which shows that they put in the effort – something that proves they know the recipient and truly care about them – rather than just presenting something they found in the three-for-two section of the nearest store.
For years, gift vouchers have been overlooked as a thoughtless gift, but nowadays their popularity is steadily increasing, with sales up 11% in the first six months of 2025 compared to the previous year. Of that, electronic gift vouchers dominate the market, making up 52% of all voucher sales and providing shoppers with an easy and convenient way to buy gifts from the comfort of their own home.
But the question remains – how can you make these gift vouchers mean something, and help customers show the recipient the appropriate effort was made?
How to make gift vouchers mean more
We’ve compiled three quick and easy ways to make your gift vouchers stand out and put a smile on the recipient’s face.
1. Offer vouchers for exclusive experiences
Sell vouchers that help your customers gift unique experiences their loved ones won’t find on your menu, such as a cooking class, a chef’s tasting menu, or a wine tasting with live entertainment. This exclusivity makes the voucher feel extra special and helps the recipient imagine the memorable moment they’ll enjoy at your restaurant.
2. Add a custom design or personal note
Rather than offering a standard gift voucher design, give your customers the option to choose a unique design or add your own words to the card. It’s a simple way to personalise each voucher and make every gift feel more thoughtful and memorable for the recipient.
3. Include a personalised video message
When customers purchase vouchers through your Giftpro online store, they can include a personalised video message with their voucher. This lets them record the reason why they chose that specific voucher and add a special message for their loved one. Personalised video gift vouchers elevate the voucher into something special, forming a stronger emotional connection between the recipient and the voucher, and making them remember the gift and accompanying video for years to come.
Set up your personalised video gift voucher campaign in a matter of days
Gift voucher sales start to steadily increase as we move towards Christmas, with Black Friday in November being a peak period for online sales. If you want to take advantage of this increased buying period, a video gift voucher campaign could be the answer.
The team at Giftpro can get you set up within a matter of days, so you could start running your gift voucher campaign in plenty of time for the buying spike of Black Friday and beyond. It could be just the thing to make you stand out amongst the competition this year.
