Flowers and chocolates are great, but many customers are looking for extra special Mother’s Day presents this year. You can help customers spoil mothers with something more meaningful than sweet treats and blooms by promoting your gift vouchers.
With vouchers, customers can gift experiences that let them enjoy quality time with their mums and create lasting memories. Help your customers go the extra mile this Mother’s Day and sell more gift vouchers!
Why vouchers make the best Mother’s Day gifts
Let’s explore why vouchers make thoughtful gifts for mums.
Make memories
Experiences give mums the gift they desire most – an opportunity to create lasting memories with their children. From a day of adventure to a special meal, gift vouchers enable them to make unforgettable memories. Unlike flowers and chocolates, these will stay with them forever.
Add a personal touch
Customers can add a personal touch to vouchers with video messages. All they have to do is capture their video and add it to their order. It’ll be sent via email along with their voucher. Video messages make the experience of receiving vouchers exciting and give customers a way to tell their mums just how much they love them.
Share experiences
Gift voucher experiences can often be shared, making them even more meaningful. Whether it’s a dinner reservation, wine tasting or a weekend away, the chance to share the experience can turn the day into an unforgettable celebration.
Easy last-minute gifts
Last-minute shoppers can still give thoughtful presents – without having to leave the house! Vouchers are available for immediate purchase and delivery, making them perfect for those who always forget Mother’s Day.
How to sell more vouchers this Mother’s Day
Mother’s Day is one of the most popular holidays in the UK – don’t miss the chance to capitalise on this special occasion. Discover how to make the most of Mother’s Day and sell more gift vouchers.
1. Offer bundles
Catch the attention of shoppers looking for value for money by selling bundles. Pair beautifully designed vouchers with products like wine, cookbooks or spa products to make your offerings more attractive. Make bundles even more enticing by delivering vouchers and products to the receiver’s doorstep.
2. Send personalised offers
Grow voucher sales by sending personalised offers via email to shoppers based on their preferences or behaviours. Customers are more likely to engage with an email and purchase vouchers if the content speaks to their interests or needs. Examples include sending exclusive discount codes to loyal customers, and limited-time offers to casual buyers.
3. Share testimonials
Share feel-good customer stories on social media to promote your vouchers. Testimonials give you credibility, as people are more likely to trust the experiences of others over marketing messages. Create case studies or video testimonials to share your customers’ positive experiences with prospects.
4. Run a flash sale
Mother’s Day tends to sneak up on customers! Vouchers are a great solution for anyone who’s forgotten to buy a gift. Catch the attention of last-minute shoppers with a flash sale. Sell a limited number of vouchers at a great price to encourage shoppers to make purchases quickly so they don’t miss out on the deal.
Get more advice on growing voucher sales
There are lots more opportunities to sell vouchers this year, including Father’s Day, Teacher’s Day and birthdays! Register for our webinar on Thursday, 10th April, to discover the power of email marketing for sales growth from Jem Morey, a Mailchimp-certified email marketing specialist from The Email Ace.
In the meantime, head to our checklist to get tips and tricks on selling more vouchers on Mother’s Day and all year round with our gift voucher selling software.
