There was a time when a gift voucher just needed to do one thing: hold its value until someone got round to using it. Job done, box ticked. These days, that’s not quite enough. People want the giving bit to feel genuine too, and the businesses who get that are the ones getting the sale.
The personalised gifts market has grown into a genuinely huge industry, worth somewhere in the region of $30 billion globally and still climbing. More tellingly, over half of shoppers say they’ll happily pay more for something that feels made for the person receiving it. This isn’t a fad that’ll fade by next Christmas. It’s simply what a good gift looks like now, and it’s a real opening to sell more vouchers to guests who are already after something a bit more thoughtful.
What’s changed, and why it matters for gifting
Shoppers aren’t just buying a product anymore, they’re buying the moment of handing it over, and they want that moment to say something. A gift voucher that turns up as a plain email code doesn’t really manage that. But a voucher that turns up with a message from the person who bought it – that’s a different story.
This matters most in the moments that count: birthdays, anniversaries, or Christmas. Build personalisation into the buying experience and it stops being a nice extra. It becomes a genuine reason to pick your business over whatever else happens to be open in another tab.
Selling personalised gift vouchers with video messaging
Giftpro’s video personal messages feature builds this straight into your gift voucher checkout. When someone buys a voucher to email to a friend, family member, or colleague, they can record a short video message and attach it before it’s sent. The recipient then opens something that feels like an actual moment, not just a confirmation email with a code on it.
For your business, very little changes behind the scenes. Gift vouchers are still emailed, redeemed the same way, and still show up in your reporting exactly as they always have. What changes is the experience your customer is buying: not just a voucher, but a proper way to say something to the person on the other end.
How gift voucher personalisation helps you attract more customers
Standing out is a constant battle for hospitality businesses. A guest choosing a gift for a meal out, a hotel stay, or a spa day is often weighing your gift voucher up against a wrapped present, a subscription box, or the venue two streets over. Gift voucher personalisation gives you something genuinely hard to copy, especially if the business down the road hasn’t cottoned on to it yet.
It also does a bit of marketing for you, without you lifting a finger. Someone who opens a voucher with a heartfelt video attached isn’t just receiving a gift, they’re having a moment worth mentioning, whether that’s a message back to whoever sent it or a story told to friends later. That’s word of mouth you didn’t have to pay for, landing in front of people who weren’t on your radar to begin with.
And yes, gift voucher personalisation is good for revenue too
Personalisation doesn’t just make a voucher nicer to receive, it also changes what people are prepared to spend on it. When a gift feels considered rather than convenient, buyers are far more comfortable adding a bonus voucher, spending a little more, or pairing it with an extra touch like physical packaging. Perceived value goes up, and so does the amount people are willing to hand over.
It pays off on the other end too. A guest who’s had a genuinely good gifting experience, video message and all, is far more likely to come back and become a regular, rather than a one-off gift voucher redemption you never see again.
Time to put personalised video messaging to work
Plenty of gift voucher platforms will sell you a voucher and leave it there. With Giftpro, video messaging comes built into the checkout experience, so every voucher your customers buy has the option of becoming a personal moment.
A guest can record a quick “happy birthday” with a wobbly camera and a laugh in the background, or a few genuine words about why this particular gift matters, and that’s what the recipient sees the moment they open it. It’s a small addition on your end, but for the person receiving it, it’s the difference between a transaction and a moment they’ll actually remember.
If gift voucher personalisation like this sounds exactly what your gifting has been missing, get in touch and the Giftpro team will talk you through how it could work for your business.
