Gift vouchers offer one of the simplest ways to grow your restaurant’s revenue. Loyal customers may be eager to purchase them as birthday treats, anniversary surprises, or thoughtful thank-you gifts. Even first-time diners, after enjoying a great meal, may be tempted to buy a voucher on the spot as a last-minute present.
The demand is clear – but success doesn’t come from just selling vouchers. It comes from maximising every opportunity to turn gifting into lasting revenue, and that’s where choosing the right voucher system makes all the difference.
5 things to consider when choosing a gift voucher system
Driving revenue through gift vouchers starts with choosing a system that makes it easy to sell vouchers, helps you sell more and keeps customers coming back.
1. Prioritise a solution with an online store
Ecommerce isn’t going anywhere anytime soon, with nearly 85% of UK consumers engaging in online shopping. Selling physical gift vouchers is still essential, but with an online store, you can open up sales to more people. With a system that enables you to sell vouchers to guests in your restaurant and to customers online, it’s easy to maximise gift voucher sales. One system for physical and digital sales also means no manual reconciliation, saving you time and providing an accurate view of all voucher sales.
2. Find a provider that offers fulfilment services
Running your restaurant is what you do best – you don’t need to take on the stress of organising printed vouchers and gifts when you can find a provider that can handle it all for you. Find a solution that includes fulfilment services and let the supplier take care of personalisation, printing, storage and postage. If you want to sell beautiful gifts and printed vouchers that customers and recipients will love, this is the way to do it!
3. Choose a system that integrates with your POS
A voucher system that integrates with your POS allows you to deliver a fast and seamless service, not only when customers buy gift vouchers, but when they redeem them too. Diners can buy a gift voucher at the end of their meal, making it easy to share the dining experience with loved ones. And when guests pay with a voucher, staff can process it directly through your POS, making the experience as smooth as a card payment.
4. Get real value with a system that does more
Selling gift vouchers may be the end goal, but what if your system could do even more? With the ability to sell vouchers, products and event tickets, not only do you get more value for money, you also create new cross-selling opportunities. A guest buying a voucher might add a bottle of wine to complete the gift, or spot tickets for an upcoming event at your restaurant that catch their eye, leading to impulse purchases.
5. Confirm the level of support available
Last but certainly not least is customer support. Hands-on help from a team who know the system inside and out makes it easier for you and your staff to sell more gift vouchers. It should be simple to contact a support representative, who can not only answer your questions but also share best practices to help you maximise sales opportunities and grow revenue through gift vouchers.
The perfect gift voucher system is closer than you think
Before you start looking for the right gift voucher system, consider Giftpro. With our ecommerce platform, you can sell gift vouchers (and products and event tickets), outsource fulfilment, redeem gift vouchers directly within your POS, and get support from real product experts. Plus, it’s designed for hospitality brands, which means you get a solution that meets the evolving needs of your restaurant. Discover what selling gift vouchers with Giftpro could look like in your restaurant – contact our team today.
