Gift vouchers have huge capabilities when leveraged in the right way, but they’re often overlooked. Gift vouchers provide a unique opportunity to present your brand to a range of audiences. Whether someone has heard of you or not, there is the possibility that they will be gifted a voucher which means your vouchers and their design can have a huge impact on your audience’s impression of your brand.
Let’s explore what this impact is and why it is so important to your brand.
Strong visual identity
Well designed, consistent gift vouchers that align with your overall brand and venue design can be used as a tool to reinforce your brand’s visual identity. Repeated exposure to your logo, colours, fonts, and other distinctive design elements help to create a memorable visual identity that customers can easily recall. With a strong visual identity it is easier to differentiate from competitors in the market and leave a lasting impression on your audience, meaning when presented with a choice between your brand and a competitor, a customer would be more likely to choose you – having resonated with your brand identity.
Enhancing trust/credibility
Gift vouchers provide an additional touch point that allows you to build your brand recognition. With consistently designed gift vouchers you can build brand recognition by being able to regularly display your unique visual branding. Boosting your brand recognition helps customers to associate your brand with your venues, people and service. Over time as your customers become more familiar with your brand you build trust and credibility which enables you to form stronger and well connected relationships with your customers.
Strategic marketing and brand tool:
Gift vouchers can also be leveraged as a strategic marketing tool. Gift vouchers have the ability to contribute to generating new business as well as retaining existing business. Vouchers can boost sales during holidays, support product/venue launches and keep footfall steady during quieter periods – and their design plays a big role in how effectively this can be done.
With the right visual design, you can effectively reflect your brand’s look and feel and create an appealing gift. While the functional design contributes to a smoother customer experience, enabling you to achieve the desired strategic impact such as increased sales, greater brand recognition and more.
Not only this but with consistent gift voucher design you can save money by creating one voucher that can be used all year round, saving you the hassle of multiple reprints. No matter the offer, season, occasion or celebration, your consistent voucher will make the perfect flexible and cost effective tool.
How can you get the most from your gift vouchers?
In order to make the most of your gift vouchers you need to ensure that you see the full potential of them. By treating gift vouchers as a strategic tool rather than a transactional product you open the doors to so many possibilities. With a consistent design and good functionality, the opportunities are endless. GiftPro provides a seamless way for you to sell gift vouchers to your customers making it simple to leverage the benefits of a well designed, consistent gift voucher.
Book a demo today and discover how GiftPro can help you use gift vouchers to meet your businesses full potential!
