Valentine’s Day is just around the corner! For many, this holiday is an opportunity to celebrate love. For your business, it’s an opportunity to increase sales by offering something special: gift vouchers.
Let’s explore why you should capitalise on the holiday and how to successfully promote branded gift vouchers as the ultimate Valentine’s Day gift.
Why vouchers make the perfect Valentine’s Day gift
Valentine’s Day gift-giving can be tricky. It’s about finding something meaningful, personal, and, above all, thoughtful. Sure, flowers, chocolates, and jewellery are classic gifts, but vouchers give the gift of experience – something recipients will remember for years to come.
Gift vouchers allow couples to create lasting memories. Whether it’s a romantic dinner, a relaxing spa treatment, or a weekend staycation, these experiences give customers the opportunity to enjoy each other’s company in a meaningful way.
Grow voucher sales this Valentine’s Day
In 2024, consumer spending for Valentine’s Day was estimated at £2.1 billion. Love it or hate it, you can’t deny that the holiday is a lucrative opportunity your business can’t pass up on. Love birds want to splurge, so why not capitalise on the holiday and grow your revenue?
To help you plan your Valentine’s Day campaign, we’ve put ideas together you can execute with Giftpro’s gift voucher solutions to boost voucher sales during the month of love.
1. Highlight the personal touch
Valentine’s Day gives people the chance to express their love for friends and family, which means customers aren’t looking for generic gifts. They’re looking for meaningful ones that show their significant others how much they care.
That’s why gift vouchers are the perfect choice. With a range of experiences to choose from, you can help customers find the right one for just about anyone. Plus, gift-givers can personalise their voucher and make it extra special by adding a video message.
2. Offer early-bird deals
Tap into your customers’ fear of missing out with special early-bird discount codes. Promotion codes that are valid for a limited time build anticipation and excitement by creating a sense of exclusivity and urgency. The idea that the best deals might not be available later encourages shoppers to buy vouchers sooner rather than later.
In addition to boosting sales early on, discounts give you a competitive edge. Customers are more likely to choose your brand if they feel they’re getting a great deal.
3. Attract last-minute shoppers
There will always be customers who leave present shopping late! Get the attention of shoppers scrambling to find gifts with flash sales. Limiting the availability of vouchers encourages customers to ‘add to cart’ quickly so they don’t miss out.
To promote flash sales, add a countdown timer to your voucher store. Letting customers know how much time they have left before sales end will motivate them to act quickly.
4. Get the word out via email
Email marketing is a powerful tool for promoting gift vouchers. Create a campaign sharing real-life stories of couples who made special memories with your vouchers. Share these stories in a series of countdown emails to remind customers Valentine’s Day is around the corner and create a sense of urgency.
Increase your chances of selling more gift vouchers with email segmentation. Giftpro’s Mailchimp integration lets you access customer data to send tailored messages to different customer groups based on preferences or past purchase behaviours.
5. Make vouchers easy to buy and redeem
The appeal of digital vouchers is that they’re easy to buy and redeem, so before promoting your Valentine’s Day deals, ensure your online store is ready. The process should be smooth and stress-free from start to finish.
At Giftpro, we know that better results start with a better user experience, which is why our expert team has shared advice and answers to help you optimise your store.
Spread the love and sell more vouchers
Valentine’s Day is about celebrating the people we love, and gift vouchers offer a thoughtful and hassle-free way to show appreciation. So, this Valentine’s Day, woo your customers with gift vouchers and watch your sales soar.
Want to get more out of your Giftpro store this Valentine’s Day? Our help centre is a great place to start.
